To promote the Nerds NFL campaign, as well as their new candy, the gummy cluster, Nerds wanted to have an NFL London Games giveaway.

We came up with a cheer, found ourselves a cheer squad in London, and filmed them around London gaining us lots of earned media!

On top of that, by some luck, there was another Nerds shoot happening with the Gummy mascot on the same day in central London. So we met up and took some photos and videos together.

You can read about it all here.

Bonus: we teamed up with a few other influencers to create a few other pieces to promote the NFL spot and Gummy Clusters’ arrival to the UK.