Working with Abbey Clancy, an Oral-B ambassador, we created a series of video assets to promote the new Oral-B iO toothbrush.

Finding commonalities in the superhero that Abbey is, with her being a talk show host, mother, fashionista and a HUGE dental hygiene advocate, we highlighted the reasons for why people should convert to electronic toothbrushes as well as why the iO is a great tool for those that are already using electronic toothbrushes.